Know Your Bus Series - Dagupan Bus Company, Inc
Dagupan Bus Company, Inc. is a provincial bus company operating along the northern and central regions of Luzon. In the course of history of the company, it has always been operated under the supervision of, and integrated with, different companies. To understand Dagupan Bus Company's beginnings, we have to look at the background of Villa Rey Transit, Inc., who sold its franchises to Dagupan's parent, Saulog Transit. Villa Rey Transit, Inc. was a Manila-based company which started as a sole proprietorship under the name of Dr. Jose M. Villarama. Before Dr. Villarama's stellar political career as vice-governor, and then governor of Bulacan in the 1960's, he was a well established businessman in the transportation industry, and probably started operation in the early post-war years. His areas of operation included Bulacan (his home province), Tarlac, and Pangasinan. His fleet of TPU buses and autotrucks would grow so large that people regarded Villa Rey Transit as Pantran